Microsoft Mixer NYC Studio

Microsoft Retail in partnership with The Gamer Agency contracted Simplynew to design, build and install their state of the art $6 million esports broadcast gaming  “Mixer NYC Studio”. Simplynew further led the creative programming & distribution strategy, developed formats for shows, hired key production and studio personnel along with top personalities Alex “Goldenboy” Mendez, Jess “Ruckus” Brohard, Future Man and newcomer Ali Baker to host competitions, boot camps, product launches and original programming.

  • Client: Microsoft
  • Executive Producer: Marc Scarpa
  • Control room that supports 2D and 3D graphic effects
  • Professional level gaming stations with facilities such as digital audio system bringing arena, concert sound quality, full interactive lighting control, LED video wall, shout caster desks and player lounges, along with stage, audience and commentary setups